Privacy policy

Privacy Policy – Tenacious

Last updated: 20/04/2026

Tenacious is committed to protecting your privacy and handling your personal data with transparency and care.

This Privacy Policy explains how we collect, use, and protect your information when you visit our website or make a purchase.

1. Who We Are

Tenacious is a UK-based business offering mindfulness services, digital products, and physical products via third-party fulfilment partners.

Contact email: welcome@tenacious-wellness.com
Location: United Kingdom

For the purposes of data protection law, we are the data controller of your personal data.

2. What Information We Collect

We may collect and process the following types of personal data:

a) Information You Provide

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment details (processed securely via third parties)

b) Order Information

  • Products purchased
  • Order history
  • Transaction details

c) Technical Data

  • IP address
  • Browser type and device information
  • Website usage data (via cookies and analytics tools)

3. How We Use Your Information

We use your data to:

  • Process and fulfil orders
  • Deliver digital products and services
  • Communicate with you about your order
  • Provide customer support
  • Improve our website and services
  • Send marketing communications (only where you have opted in)

4. Legal Basis for Processing

  • Contract – to fulfil your orders
  • Legal obligation – for accounting and tax purposes
  • Legitimate interests – to improve our services and prevent fraud
  • Consent – for marketing communications

5. Sharing Your Information

We may share your data with trusted third parties where necessary, including:

a) E-commerce Platform

We use Shopify to power our online store. Your data is stored securely on Shopify’s systems.

b) Payment Providers

Your payment details are processed securely by third-party payment gateways.

c) Fulfilment Partners

  • Print-on-demand suppliers
  • Dropshipping providers

These partners only receive the information required to fulfil your order.

d) Marketing & Analytics Tools

We may use tools such as email marketing platforms or analytics services to improve our business.

We do not sell your personal data.

6. Affiliate Links

Our website may contain affiliate links to third-party websites.

If you click on these links:

  • You will leave our website
  • The third party may collect your data

We are not responsible for the privacy practices of these external websites.

7. International Data Transfers

Some of our service providers may process data outside the UK.

Where this happens, we ensure appropriate safeguards are in place in accordance with the UK GDPR.

8. Data Retention

We only keep your personal data for as long as necessary:

  • Order data: retained for legal and tax purposes (typically 6 years)
  • Marketing data: until you withdraw consent
  • Customer enquiries: as long as needed to resolve the issue

9. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner's Office

To exercise your rights, contact us at welcome@tenacious-wellness.com

10. Cookies

We use cookies to:

  • Improve your browsing experience
  • Analyse website traffic
  • Support marketing and advertising

You can control or disable cookies through your browser settings.

11. Data Security

We take appropriate security measures to protect your data, including:

  • Secure hosting via Shopify
  • Encrypted transactions
  • Limited access to personal data

However, no system is completely secure, and we cannot guarantee absolute security.

12. Marketing Communications

We will only send marketing emails if you have:

  • Opted in to receive them, or
  • Purchased from us and not opted out

You can unsubscribe at any time using the link in our emails.

13. Third-Party Services

We rely on third-party services to operate our business. These providers have their own privacy policies, and we recommend reviewing them.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

15. Contact Us

If you have any questions about this Privacy Policy or your data, please contact:

Email: welcome@tenacious-wellness.com